BRANDING & IDENTITY
OVERVIEW
The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet. It might be easier to start with what a brand ISN’T.
A brand is not:
Here’s the simplest way we here at DelSur Tech we define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create the just the right reaction.
A brand is not:
- your logo
- your tagline
- your product
- your service
- All of these things can be expressions of your brand but they are not your brand.
Here’s the simplest way we here at DelSur Tech we define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create the just the right reaction.
SCOPE OF SERVICES
BRAND DISCOVERY.
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
brand strategy.
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
MULTICULTURAL MARKETING.
The Hispanic market has a strong presence in the US and today there are many American companies that need to transfer their content and programs from English to Spanish. For this reason, we have endeavored to gather the necessary resources/tools to offer comprehensive communication solutions of this type.
Whether you're a corporation looking to adapt and target your internal campaign, marketing, and advertising for new markets, or an agency working toward these goals on a client's behalf, DelSur Tech's multicultural marketing solutions help ensure maximum impact for your efforts.
Whether you're a corporation looking to adapt and target your internal campaign, marketing, and advertising for new markets, or an agency working toward these goals on a client's behalf, DelSur Tech's multicultural marketing solutions help ensure maximum impact for your efforts.
identity package.
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:
Logo design
Tagline development
Colours/fonts
Business card template
Logo design
Tagline development
Colours/fonts
Business card template
brand guidelines.
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.